The vast majority of online advertising spend is focused on what’s known as short-tail websites -- those sites with the largest audiences like Facebook, along with premium publishers like the New York Times -- as advertisers continue to bet that such sites will yield the greatest return on investment. Yet the vast majority of online action is occurring elsewhere – on the millions of smaller, niche and lifestyle sites known as long-tail sites.
Some key questions for digital marketers:
• How to address the reality of an increasingly fragmented media/consumer world?
• Is your “short-tail only” approach yielding the best return for your digital media dollar?
• What is the optimial mix of digital media spend?
• What tactics can help to identify, engage and capture niche and lifestyle audiences?
These are essential questions if marketers are to improve their digital marketing performance. Download this digital marketing study conducted by CONTEXTWEB to learn about a simple, cost-effective way to gain reach, increase click-through rates and ultimately boost sales.