PulseConnect Partners With Movable Ink to offer Agile Email Solutions
Partnership with Movable Ink gives PulseConnect customers the ability to include live content in email that adapts in real-time to each recipient’s time, location, and device.
PulseConnect, an award-winning technology platform that helps brands manage the customer lifecycle through the delivery of personalized and timely messaging across email, mobile and social, today announced a partnership with Movable Ink. Movable Ink’s solutions will allow PulseConnect clients to make their emails agile and responsive in real-time to each recipient’s device, location and time at the moment of open. This will provide clients with the ability to dynamically change messages in the inbox after they have already been sent, maximizing relevance, engagement, and ROI.
Mutual clients can now utilize Movable Ink’s Apps to make email campaigns agile in the following ways:
- Live Content: Make static content a thing of the past.
- Embed live content from your website – display up to the second information available on the web within email
- Pull RSS and API feeds into emails
- Drive device-specific actions through dynamic next click optimization (e.g., deep linking to mobile app installs and launches)
- Display video directly within the inbox
- Context: Target by time, location, and device.
- Auto-detect and tailor content to desktops, tablets, and smartphones
- Vary offers by time of day
- Target offers based on location
- Change content based on weather conditions
- Historic Data: Use patterns and trends to enhance relevancy.
- Make decisions on the fly based on demographic, past-purchase, and behavioral data
- Integrate with 3rd party databases and audience measurement tools
- Social: Bring social conversations to your emails, in real-time.
- Embed live Facebook, Pinterest, Twitter, and Instagram feeds into emails
- Enhance credibility and trust using personalized social graphs
- Optimization: Optimize in real-time, not delayed-time.
- Conduct A/B split tests and optimize email content mid-send
- Pick winning creative based on real-time engagement
- Simulate context pre-send
“PulseConnect recognizes that its customers are focused on ensuring their emails are relevant, engaging, and optimized. Having Movable Ink as a partner helps us make sure our clients are able to do that in ways that support their email marketing goals, ROI, and actually breathe new life into their emails,” said Shelly Alvarez, Director of Strategic Services for PulseConnect.
“Our clients are very agile and adaptive when it comes to their websites. Movable Ink solutions will allow our clients to do the same in email. This is a huge change from static email content at the time of send to interactive real-time email based on context. For example, retail clients of ours will now be able to ensure that the most up to date pricing information, inventory, location of the nearest stores, and time left before a deal expires is presented to their end customer each time that email is opened. A publisher can now make sure news that is presented is the most up to date information, along with pulling in social conversations around the topic, encouraging users to engage, in real-time. And our gaming clients will be able to drive device-specific mobile app installs for new or updated apps along with encourage users to visit an app they have not launched in sometime in a seamless process. The best part of it all, our clients have most all of these assets already existing on their website, so it is very easy to implement.”
“We are excited about partnering with PulseConnect and look forward to working with their clients to bring Agile Email Marketing solutions to their campaigns," said Vivek Sharma, Co-Founder and CEO of Movable Ink. “PulseConnect customers can now make sure their emails make use of location, device, time of open, and even weather, to ensure the end customer gets the right message, with the right content, at the right time. The PulseConnect team understands that their clients are fighting for attention in a crowded inbox, and that implementing Agile Email Marketing solutions will allow those engagements to be as relevant as possible. We are happy to be working closely with a partner who sees this value clearly.”
If you are interested in learning more about PulseConnect, Movable Ink, or the new partnered solution, please feel free to contact us via email: esp@pulsepoint.com or phone: 877-607-2489
About PulseConnect
PulseConnect is an award-winning email, mobile and social marketing platform designed to help brands better communicate with their customers. Chosen by leading global companies, (Sony, NBC, Dell, Zynga, Intuit, and many others) the PulseConnect platform empowers brands with the tools they need to intuitively create, manage and automate complex customer lifecycle communications that drive greater engagement and increased revenue. PulseConnect is part of PulsePoint, a global digital technology company.
Visit us at http://www.pulsepoint.com/connect/
About Movable Ink
Movable Ink is the leading provider of Agile Email Marketing technology. Since the channel's inception, email has been frozen in time at the moment when a marketer hits the "Send" button. With Agile Email Marketing from Movable Ink, email can now be dynamically updated in real-time based on each individual recipient's current time, location, device, social context, and even the weather. Innovative brands such as American Eagle Outfitters, Seamless, Neiman Marcus, and Bonobos use Movable Ink to enhance customer engagement and increase marketing ROI. The company is based in New York City and backed by Contour Venture Partners, Metamorphic Ventures, ff Ventures, Kima Ventures and email veterans such as Bob Pittman, Andy Russell, Josh Baer, and Alan Laifer. For more information, visit www.movableink.com and www.pinterest.com/movableink.
PulseConnect Partners With Janrain To Extend Social Login Solutions
Partnership with Janrain gives PulseConnect customers the ability to register new members via Social Login options, significantly improving overall conversions of site visitors.
PulseConnect, an award-winning technology platform that helps brands manage the customer lifecycle through the delivery of personalized and timely messaging across email, mobile and social, today announced a partnership with Janrain. Janrain’s solution for PulseConnect provides joint clients with the ability to offer Social Login to site visitors. Social Login allows visitors to a web site to leverage their social identities during the sign-in process. This solution is more relevant than ever as 88% of consumers admit to having entered false information into registration fields, reducing the ability of marketers to reach them with relevant, personalized messages[1]. Janrain’s Social Login solution delivers verified email addresses and other data, eliminating errors due to typos, intentional false data, and the need for a double opt-in workflow.
Mutual clients can now utilize Janrain’s Social Login solution with its PulsePoint Extension in the following ways:
- Adding simple code to registration pages allowing site visitors to register via social networks
- Acquire, store and sync social profile data from Janrain to PulseConnect
- Adding a Social Login option to a PulseConnect hosted registration page
Clients who integrate social login with email marketing are expected to experience the following benefits:
- Lower barriers to form completion resulting in 30-50% more registrations and opt-ins
- Access to permission-based rich social profile data
- Elimination of the 20-30% drop rate resulting from an unnecessary double opt-in process
- Defined granular user segments based on demographic or interest data for precise communication targeting
- Greater engagement via more targeted and relevant messages
- A Social Login solution that is always up to date with the latest APIs from social networks, reducing manual effort and potential downtime
“Providing our clients with the opportunity to work with Janrain so they can offer a Social Login option to their site visitors was a no-brainer for us” said Tai Morshed, Director of Business Development & Partnerships for PulseConnect. “We believe that clients should offer their customers a variety of engagement options, allowing them to determine how, when and what communications they receive. Social Login has achieved significant adoption across the consumer web and consumers are not only familiar with the process, they actually prefer it in many cases.” “It is important that we think of and anticipate our clients’ needs. Having a partner like Janrain, whose Social Login solution increases conversions while capturing valid email addresses that are socially active, allows us to support solutions that make sure our joint clients have the tools they need to continue growing their email campaigns and overall marketing programs.”
“We are excited about partnering with PulseConnect and look forward to working with their clients to prove the power of connecting Social Login and User Management with PulseConnect," said Josh Baumrind, Dir. of Business Development, for Janrain. “Our solution helps brands easily convert anonymous web visitors to known registered users and gain access to rich social profile data that can be used for targeting and segmentation via PulseConnect, leading to overall increases in user engagement and brand advocacy from those consumers. The PulseConnect team understands user behaviors and trends and was prompt to identify that their clients need to leverage Social Login to ensure they continue to grow their email marketing programs effectively while leveraging best practices. We are happy to be working closely with a partner who sees this value clearly.”
If you are interested in learning more about PulseConnect, Janrain, or the new partnered solution, please feel free to contact us via email: esp@pulsepoint.com or phone: 877-607-2489
About PulseConnect
PulseConnect is an award-winning email, mobile and social marketing platform designed to help brands better communicate with their customers. Chosen by leading global companies, (Sony, NBC, Dell, Zynga, Intuit, and many others) the PulseConnect platform empowers brands with the tools they need to intuitively create, manage and automate complex customer lifecycle communications that drive greater engagement and increased revenue. PulseConnect is part of PulsePoint, a global digital technology company.
Visit us at http://www.pulsepoint.com/connect/
About Janrain
Janrain helps organizations succeed on the social web with its user management platform – a suite of products to improve user acquisition and build engagement. Janrain Engage provides social login and social sharing to enable a user to login with an existing account from over 20 different networks including Facebook, Twitter, LinkedIn and Google, as well as share activities from the site to their social networks. Janrain Capture is a turnkey registration and social data storage solution. Janrain Federate provides single sign-on functionality to extend a brand's online ecosystem. Janrain customers include industry leaders such as Universal Music Group, MTV Networks, AMC Networks, Postmedia Network, Ning, Kodak, NPR, Sears and Citysearch. Founded in 2005, Janrain is based in Portland, Oregon. For more information, please call 1-888-563-3082, or visit www.janrain.com
[1] “Consumer Perceptions of Online Registration and Social Sign-In”, Janrain 2011
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Most of our clients know by now that PulsePoint includes an integrated SMS feature and reporting toolset. However, when we talk to our customers regarding our SMS capabilities, one of the first questions they ask is, "How can SMS compliment our current marketing program?"
We recommend leveraging SMS in two distinct ways:
1) Growing Your Email List
2) Communicating short messages to your subscriber base
How do I grow my email list via SMS?
The keys to growing your email list through SMS include having an enticing offer and strategically placing that offer. An enticing offer may include something as "Text OFFER along with your email address to receive a 30% coupon!" Once your customer texts in their email address, we will automatically capture their information and assign them to a pre-configured email list. You then have the opportunity to send a return SMS confirmation message or a confirmation email message.
What types of messages are best communicated via SMS?
Instead of asking new subscribers to send their email address, depending upon your business needs, you may want to simply collect their phone number to communicate to them via SMS. The collection process is the same as collecting an email address. Create an enticing offer and ask new subscribers to register for your SMS program. In this case you will want to send an SMS confirmation as opposed to an email confirmation to welcome the new subscriber to your SMS program.
Where should I place my offers for SMS?
Placement of your offer is just as important as the actual offer. At a minimum, include the offer on your brand’s website. This is especially important for those companies that have mobile web applications. Sending a quick SMS message on a cell phone is often easier than subscribing via the web.
Other opportunities include banners in store fronts for those that have them, a collection point on your Facebook page, and within your promotional or newsletter emails. In general, you can ask for SMS subscriptions anywhere you would ask for email subscriptions.
What are some examples of campaigns where SMS is applicable?
As a reminder, SMS is not applicable for all types of messages that you want to send to your clients. SMS is best used when wanting to communicate short and timely messages. Some examples include:
- Breaking news for publishers and news groups
- Exclusive sales events for retailers
- Alerts and transactions for financial institutions
- Polls and survey questions – PulsePoint will tally the votes!
- Registration for sweepstakes – yes, PulsePoint can manage that process too!
How easy is it to get started using SMS?
Getting started with SMS in PulsePoint is extremely quick and easy if clients use the PulsePoint short code. If you currently have a short code you want to transition, your set up time will be extended slightly to accommodate for the provisioning period with the carriers. However, the entire setup and integration happens within the PulsePoint platform, requiring very little resources from your team.
And just like our email feature, reporting for your SMS program is available in real-time. Clients have access to many of the same reports they use for their email programs.
As always, best of luck with your email and SMS marketing programs! Contact us at 512-857-7329 if you have any questions whatsoever.
Partnership with LiveIntent offers PulseConnect customers the ability to include LiveIntent LiveTags in emails, allowing publishers to effectively monetize this valuable communication channel.
PulseConnect, an award-winning email, mobile and social marketing platform designed to help brands better communicate with their customers, today announced a partnership with LiveIntent, joining their LiveCertified Alliance Program. PulseConnect customers can now include LiveIntent’s LiveTags in their email templates so that real-time, targeted ad content is automatically inserted into newsletters, while maintaining full control over the subscriber experience.
LiveIntent works with some of the worlds best publishers to help them monetize their email newsletters and alerts with targeted display advertising. It enables publishers to capitalize on advertising inventory that was previously unavailable, as publishers can now extend online display campaigns into email and choose to accept demand from the LiveIntent Exchange. The real-time platform conducts an auction between direct advertisers, ad agencies, and DSP / trading desks to serve the ad that will generate the highest payout for the publisher. Actual ad content is not determined until the exact moment of email open, to provide the most accurate targeting capabilities possible. The result of this optimization is that ads across the LiveIntent Exchange click through at a rate 10 times that of standard display ads. LiveIntent factors in location, time, device, audience, and more. Publishers also have the options of reserving a certain percentage of ads for self- and cross-promotion, guarantee ad space for sponsorships, or extend ad campaigns to the LiveIntent network for greater reach.
“PulseConnect recognizes that its customers are focused on optimizing performance and demonstrating ROI, therefore ,we continue to partner with companies that make this possible in ways that are effective, efficient and unique,” said Tony D’Anna, Executive Vice President of PulseConnect. “We are pleased to help our customers integrate LiveIntent so that they can effectively monetize their valuable email ad inventory as easily as their website inventory.”
“At LiveIntent, we’re committed to working with all members of the email ecosystem to help prove to the larger marketing community that email remains the true killer app for publishers, advertisers and consumers,” said LiveIntent COO Dave Hendricks. “The LiveCertified program is meant to fully align the revenue and ROI goals of ESPs, publishers and advertisers while bringing value in terms of well-targeted and high performing ads to consumers.”
If you are interested in learning more about PulseConnect, LiveIntent, or the new partnered solution, please feel free to contact us via email: esp@pulsepoint.com or phone: 877-607-2489
About PulseConnect
PulseConnect is an award-winning email, mobile and social marketing platform designed to help brands better communicate with their customers. Chosen by leading global companies, (Sony, NBC, Dell, Zynga, Intuit, and many others) the PulseConnect platform empowers brands with the tools they need to intuitively create, manage and automate complex customer lifecycle communications that drive greater engagement and increased revenue. PulseConnect is part of PulsePoint, a global digital technology company.
Visit us at http://www.pulsepoint.com/connect
About LiveIntent
LiveIntent puts publishers and advertisers in full control to target, optimize, and maximize revenue from email subscribers - in real-time, on open. We are uniting the features you have come to expect from display with the immediacy and urgency of the email inbox, making it easy for publishers to monetize premium email ad inventory, and for brands to target their advertising to an engaged, valuable subscriber audience. Our technology platform, LFX, provides the only ad serving, SSP, DSP / trading desk and exchange capabilities for reaching subscribers in email.
Visit us at http://www.liveintent.com or email us at info@liveintent.com
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